Welcome to My Digital Profile

 

I am an experienced marketing professional with more than 20 years of experience in demand generation, marketing automation, search engine optimization (SEO), search engine marketing (SEM), blogger outreach, Wikipedia seeding, graphic design, web design, trade show planning, print advertising, social media campaigns and radio promotion programs. I have an extensive background in both print campaigns and Internet marketing programs, allowing me to create integrated marketing campaigns that get results.

I help businesses receive a steady stream of leads through their with online and offline marketing programs. In one of my projects, the client wanted to promote a national sweepstakes through their chain of restaurants. Through multiple Internet marketing channels, we were able to generate thousands of new customers which led to a five percent increase in bar sales over a three-month period of time.

For another project I created a demand generation plan to reach out to patients and get them to volunteer for a clinical study. Through this campaign we were able to reach thousands of patient volunteers, outperforming radio, television and print ads by more than 300 percent. I create marketing strategies that save time and money.

I have helped global teams integrate demand generation by educating stakeholders and developing smart digital strategies that work. I have supported multiple regions including China, Latin America, Canada and Europe to provide seamless integration across multiple teams. I am a strong teacher.

Summary of My Skills:

  • Marketing Automation
  • Demand Generation
  • iPad and iPhone App Development
  • Virtual Trade Show Coordination
  • Pay Per Click Advertising and Optimization
  • Landing Page Planning and Development
  • Search Engine Marketing
  • Website Design
  • Email Campaigns
  • Graphic Design (brochures, logos, print ads, etc…)
  • Branding and Corporate Identity
  • Social Media
  • Events and Trade Show
  • Blogger Outreach
  • Search Engine Optimization
  • Dashboard Reporting and Analysis


My Software Capabilities:

  • Marketo – Demand Generation
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • Dreamweaver
  • Acrobat
  • Miscrosoft Office

Contact Information
April Ward
Cell: 816-805-1060
Email: april_292@hotmail.com