Resume

Contact

April Ward
Email: april_292@hotmail.com

 

Accomplishments

Capabilities Development and Expansion
Introduced and developed Internet patient recruitment programs that effectively reduced patient referral costs by 312%.

Rapid Social Media Growth
Attracted 13,779 social media followers and subscribers in nine months, creating and producing 2,252 social media posts.

Social Media Outreach Campaigns
Successfully reached more than 3,254 young adults in just three weeks using a progressive social media campaign.

Leveraged New Technologies
Led the planning and development of the GE Smart Catalog apps for iPad and iPhone and ongoing enhancements to the new mobile website.

Increased Sales
Developed and implemented a national Internet marketing program that increased restaurant bar sales by five percent.

Generated New Leads
Developed and implemented a progressive digital outreach campaign, successfully generating 186 qualified leads in four months with a business value of $960K.

Major Brands
Provided strategic consultation for leading industry brands including:

  • Hallmark Cards
  • Bayer Animal Health
  • General Electric
  • H&R Block
  • Merck
  • Dow AgroSciences

 

 

Education

University of Kansas, 1990

  • Major: B.F.A. Graphic Design

Webster University, 1996

  • Major: M.A. Marketing
    • Thesis – Internet Marketing

  

Experience

General Electric (Industrial Solutions)
Global Digital Marketing Leader/Demand Generation – 2011 to present

  • Generated more than 8,000 social followers and subscribers in just five months
  • Developed progressive social media strategies to increase followers, leads, engagement and impressions
  • Leveraged design skills and creative software to develop brand compliant images and graphics for daily social posts
  • Created campaigns and thought-leadership series to engage users with key marketing initiatives
  • Managed multiple social platforms including YouTube, Twitter, Tumblr, Instagram, LinkedIn, and Facebook
  • Provided monthly social dashboard to track and monitor key performance indicators
  • Provided counsel and key insights to help the business take advantage of new opportunities in the social space
  • Effectively drove change by managing the adoption of Marketo across integrated teams (including SFDC) to support lead generation and marketing automation
  • Managed and coordinated multiple regions coordinating digital projects and activities for China, Europe, India, and Latin America
  • Generated 1,239 leads with a 9.0% conversion rate in five months. Of those leads, 826 were new contacts added to the database
  • Facilitated the planning and development of multiple virtual trade shows for global teams including Latin America, Canada, Africa, and Europe
  • Successfully leading the GE Lead Generation Center of Excellence (COE). The COE is composed of more than 50 digital experts that work together to share ideas, best practices and knowledge across the business
  • Increased lead conversion rate by 863% (1.71% to 16.47%) by diligently analyzing data, providing strategic counsel, and leading continuous improvement meetings

General Electric (Environmental Services)
Digital Communications Leader – 2008 to 2011

  • Create integrated marketing campaigns including search engine marketing, email campaigns, direct mail, search optimization, and social media
  • Managed and coordinated multiple regions coordinating digital projects and activities for China, Europe, India, and Latin America
  • Developed and launched social media strategy and tools, integrating blogging, Facebook, Twitter, and YouTube with existing campaigns
  • Created and optimized Marketo marketing automation campaigns, creating web site landing pages, emails programs, and other digital communications
  • Developed and implemented lead capturing and scoring process successfully generating more than 800 qualified leads in less than four months
  • Developed and maintained digital marketing dashboard, reporting the number of leads, conversions, impressions, cost-per-lead, and other marketing data

Fleishman-Hillard Inc.
Managing Supervisor – 2006 to 2008

  • Created and optimized Internet marketing campaigns
  • Developed and implemented lead generation campaign
  • Researched and consulted clients regarding social media campaigns
  • Developed strategies for web sites and landing pages
  • Managed project budgets large and small
  • Coordinated and managed vendors including external agencies
  • Created, optimized, and submitted digital press releases
  • Developed project estimates and proposals
  • Developed and managed social media campaigns Facebook and blogger outreach initiatives
  • Provided weekly, monthly, and annual reporting

 

Additional Skills and Training

  • Green Belt Training
  • Green Belt Certification
  • Facilitation Training
  • Team Training

Have received advanced training in the following programs:

  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • Dreamweaver
  • PowerPoint
  • Marketo Demand Generation

 

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