Comments and recommendations
I worked with April to implement a very important initiative at GE. During the two year project, April provided strong expertise and knowledge, sharing best practices and counsel to important stakeholders. She took the initiative to provide technical and professional domain expertise through the Lead Generation Center of Excellence. The Lead Generation COE is an online community she created to share best practices and key information with the team. Her leadership helped implement lasting change through multiple GE businesses. She translates strategy into real action plans that get results. April’s commitment and dedication to the project was key to our success.
April has strong leadership skills and expertise, contributing to the overall profitability of the business with measurable results that had a positive impact on the bottom-line. From understanding business gaps and improving them to driving new leads and tracking them, April is a strategic thinker that looks for innovative ways to meet the changing goals of the organization. April has a strong work ethic and can be counted on to work seamlessly with key stakeholders at every level, to identify what needs to be done and create a plan to make it happen. April knows how to get job done.
April reported to me on the FH Digital team for more than two years. Her experience in digital communications, plus her passion and can-do attitude enabled her to make meaningful contributions to business growth from day one. She is great at quickly assessing needs, then taking the ball and running with it, from creating concepts, then designing and coding Web sites, to planning, setting up and managing search engine marketing campaigns to drive traffic to those sites.
One of April’s greatest qualities are her creativity and focus on results. She is a fountain of ideas, especially on how to leverage all facets of digital communications as part of an integrated marketing plan. From search engine marketing to email to direct mail, she is adept at researching, strategizing and implementing and presenting to clients digital marketing that WORKS. April would be a great addition to any fast-paced, action oriented team.
April introduced search engine marketing programs to the Fleishman-Hillard Clinical Studies Division in 2006. Due to her strategic planning, commitment, and experience, we were able to deliver patient referrals at a lower cost-per-lead than ever before. April educated and trained our staff to setup campaigns, optimize them, and provide reporting. Her vision of success transformed our practice, positioning Fleishman-Hillard as thought-leaders in the patient recruitment industry. I highly recommend her for employment in any organization.
Senior Vice President & Partner
I know I can always count on April. When I had a 12,500 member conference coming up, I needed a brochure designed and printed very quickly. April not only provided us with a wonderfully designed piece, she also brought the project in on-time and within budget.
Graphic Design Department Manager
UMKC School of Dentistry
I worked with April at GE for several years. She reached out to my business in Nevada to work on a special project with her business in Kansas City. April led multiple teams from multiple locations, and was also able to manage projects effectively. Her leadership skills allowed her to work with many stakeholders simultaneously, and help them achieve important goals that made a significant contribution to the business. April is an energetic team leader. She created a situation that motivated the team and is very personable with solid interpersonal skills. April was able to communicate complex information effectively, and move the team toward a common goal that was important to the business. She would be a great asset to have on any team.