How To Use Twitter to Strengthen Your Professional Brand

#DidYouKnow? There are more than 304 million active Twitter users that post an estimated 500 million tweets each day! Yes way! With such a high level of engagement, Twitter is one of the best and easiest ways to build your professional brand. Let me explain.

Twitter not only allows you to follow and learn from industry experts, but it also helps you connect and network with other professionals that share the same interests as you. That’s right. The great thing about Twitter is that you don’t have to post a lot of content to gain the benefits. All you need to do is follow the news, experts and professionals that interest you then then retweet and ‘Like’ your favorite posts. This activity helps people connect with you, encouraging them to ‘follow’ you. Once you’ve made the connection on Twitter, you can send direct messages to those contacts to further support your networking efforts. No public posting necessary!

Here’s how to get started:

Step 1 ― Get Connected
Make sure you have a Twitter account. Pick out experts you would like to follow. Twitter will also recommend profiles for you which is helpful. Follow GE accounts including @GEPowerServices

Step 2 ― Check Your Twitter Account
Spend five minutes each morning or evening to see the Twitter posts. Read the articles that you find most interesting.

Step 3 ― Make New Connections
Engage with the posts you like by retweeting, following and ‘Liking’ your favorites.

That’s it! Invest five minutes in your social brand and watch your professional network grow.

Happy Social!

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